STORYTELLING TO SALES WORKSHOP
Write captions that make them crave more (and order).
Because a pretty photo is nice, but it’s your words that make people feel something.
In this workshop, you’ll learn how to write captions that connect with your audience, build trust, and turn followers into customers without sounding salesy or overthinking every post.
More enquiries. More “how do I order?” DMs. More OMG I need this moments.
YES! I'M INDoes this sound familiar?
You stare at your instagram post, wondering what to write.
You post a photo of your work, add a cute emoji and then hope for the best. You pour your heart out into your bakes but then you get crickets.Â
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Here’s what shifts when you learn the secret ingredient to captions that connect and convert:
Share stories that connect, rather than just describe.
Go beyond “vanilla cake with buttercream and pink flowers” and start writing captions that make people feel something.
Know exactly what to say to guide your audience to click, DM or order.
No more second-guessing. You’ll have a caption formula you can use over and over.
Turn your baking posts into strategic sales tools without feeling icky.
You’ll learn how to sell in a way that feels genuine and easy and more like you.
Here's the thing...
Your photos are grabbing attention, but are they creating connection?
- You’re posting pretty bakes but no one’s clicking “order now.”
- You get a few likes and emojis… but no real engagement.
- You know you need to “show up more,” but you’re stuck staring at the caption box.
- You want to share your story but don’t know where to start (or how to say it).
- You’re scared of sounding salesy so you end up playing small.
Your photo might stop the scroll, but your story is what makes them stay... and buy.
Introducing
Storytelling to Sales
A practical, video workshop that teaches you the storytelling secret ingredient to crafting captions that do more than describe - they connect, build trust, and lead to orders.
Instead of second-guessing yourself or staring at the caption box with no idea what to say, you’ll walk away knowing exactly what to write, and how to write it, every single time.
You don't need to be a copywriter, you just need the right formula.
HERE'S WHAT YOU GET:
Instant access
Join now and get immediate, on-demand access to the full 40-minute workshop. Watch it at your own pace, rewatch it anytime you need a refresh, and start implementing right away.
Proven caption writing formula
You’ll learn the B.A.K.E.™ Story Formula, a simple, powerful method made for baking businesses that want to connect and sell without sounding salesy.
Bonus Resources
You'll also get bonus resources to make it super simple for you to craft captions that connect and convert into sales.
How does this sound?
Your business after taking this workshop:
- You open Instagram without dread, knowing exactly what to say.
- Your captions feel like a natural extension of your brand, not a forced sales pitch.
- You get more “how do I order?” DMs and fewer ghost likes and emoji comments.
- You finally feel confident showing up and telling your story, instead of hiding.
- Writing captions actually feels fun (yes really!).Â
Let's make writing your next caption the easiest thing you do this week!
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When you sign up, you will also get these awesome bonus resources:
Bonus #1
Call-To-Action Swipe File
Stuck on how to end your captions? This swipe file gives you plug-and-play Call-To-Actions (CTA's) that will get actual responses, clicks, and DMs.
Bonus #2
Caption Brainstorm Worksheet
This worksheet helps you quickly map out your ideas, tap into stories your audience will actually care about and help you craft memorable captions.
Bonus #3
Caption Glow-Up Examples
 I’ll show you examples of before and after caption makeovers so you can spot the difference between a “nice post” and “I need to order from them now!”
Hey I'm Shalini!
When I first started my business, Swish Biscuits, I knew how to bake beautiful cookies that made people go “WOW.”
But I didn't know a thing about selling and marketing.
I’d post a photo, describe what was in it, throw in an emoji and a heart or two, and hope someone magically placed an order.
Spoiler: they didn’t.
It wasn’t until I figured out how to actually connect through story and not just describe the product - that things really shifted.
More clicks. More DMs. More “Can I place an order for this?” messages.
Now I help other bakers do the same without the cringe or overthinking.
This workshop is your shortcut to writing captions that sells your stuff in a really fun way.
Your path to better captions (and more “Can I order this!?” DMs)
01
Join Storytelling to Sales
Click the button and check out in just a few clicks. You’ll get instant access to the full workshop, straight to your inbox.
02
Watch & Apply the Formula
Binge the workshop or watch it in bite-sized chunks. You’ll learn the B.A.K.E.™ formula and how to write captions that sound like you (but sell like magic).
03
Post with Confidence & Sell with Story
You’ll stop second-guessing your content and start writing with clarity, confidence, and connection - turning your pretty posts into paid orders.
